Member of the Week | Smallbone of Devizes
It’s been a thrilling and industrious year for this dynamic global purveyor of bespoke fitted cabinetry. Smallbone of Devizes is rapidly evolving a diverse portfolio of wares, including a range of immaculately executed custom-made furniture for individual spaces.
From strong British roots, Smallbone’s stock is rising as a directional international luxury lifestyle brand, with an impressive rise in overseas sales as well as significant growth in the UK market. It is an evolution recognised recently when parent company Canburg won the accolade of Sunday Times HSBC Emerging International Brand Award. In addition to being listed 18th in the International Track 200 for export. Major international projects sporting Smallbone interiors are appearing on the global stage and raising interior design benchmarks. Across the Atlantic, upmarket architects and developers are proving hungry for both the Smallbone brand name and the luxury brand’s visionary contemporary design ingenuity.
These include a raft of residences in New York City in a clutch of top-flight developments, from One57 New York’s Central Park Tower and Walker Tower to 210 West 77th Street. Here, covetable kitchens and elegant bathrooms, bedrooms, wine rooms, libraries and dressing rooms created by Smallbone have added substantial value to these headline-hitting buildings, and contributed to the breaking of Manhattan residential real estate price records. In the Arabian Gulf, recent clients include the top-end developer Emaar, which favours Smallbone cabinetry in numerous rooms of the home including kitchen spaces, dressing rooms, media rooms and butlers’ pantries. The strong fusion of British hand-made artisanship with design kudos seems to be the clincher in these deals. Stellar architectural collaborators in the region include the likes of renowned architects Jean Nouvel and Bill Sofield widely recognised as the world’s foremost creator of masterpiece skyscrapers.
Since its inception in 1978, Smallbone has been innovating; the brand was instrumental in the kitchen’s evolution from cooking backwater to inclusive entertainment hub of the home. Under new creative direction, Smallbone has been even busier rolling out an elegant new showroom network, spearheaded by the opening of refreshed flagship spaces in London’s Knightsbridge and New York City’s Soho. These are now the best places to absorb the new look and feel of Smallbone’s signature cabinetry.
Each piece is still produced in the same Wiltshire workshop, and still inscribed with the name of the joiner who created it. Smallbone’s workshop is set within the honeyed hills of Devizes, England, where, from the Bronze Age onwards, locals carved the outlines of horses into the chalky faces of the rolling downlands. Those mythical symbols are referenced in Smallbone’s beautiful new logo, which traces the outline of a horse’s head. The message is clear: this British trailbrazer may be having a stellar time, but it is not about to forget its roots.
Find out more at smallbone.co.uk