A slice of the Big Apple | The appeal of British brands to Americans
As Walpole’s preparations for the 2018 US Trade Delegation and British Luxury Showcase gather pace, we focus on the almost-universal appeal of the UK’s luxury brands on our transatlantic cousins.
As writer Jessica Fellowes commented in her Walpole editorial piece ‘A Special Relationship‘, what strange alchemy draws the attention of Americans – a vast and divided country – almost as one to Britain? The US is the UK’s top inbound tourism market by value; almost 3.5 million Americans visited the UK in 2016, spending a total of £3.4 billion – an average of £971 per visit and above the all-market average of £599.
The appeal of Britain’s brands to Americans therefore cannot be underestimated and is yet another reason why the country is the destination of Walpole’s second-annual US Trade Delegation and Showcase. Taking place from 23rd to 25th October 2018, all Walpole members are invited to join us as we meet and develop long-term relationships with key business leaders, buyers, media and influencers in this hugely important market.
Last year, it was Walpole’s privilege to take 13 brands to New York on our inaugural US delegation, including Halcyon Days, Ettinger and Edward Green. The short films below give a flavour of how they got on.
Our involvement in the Walpole 2017 Trade Delegation and Showcase was very helpful in providing a real filip to our US sales strategy and initiatives by providing up-to-date insights into the market as well as facilitating some high level, quality contacts with US men’s style media and NYC trade buyers. It was also interesting and helpful talking to other Walpole members about their experiences and contacts in the market.
Robert Ettinger, CEO, Ettinger