The Walpole Power List 2020

The Taste-Makers: Shelley Tichborne, Mou

"I founded Mou from my heart, believing that the brand’s expression needed to align with my personal values of respect and love for nature and people. I am delighted that the fashion mainstream has finally adopted sustainability and ethics as the only acceptable underpinning for the business of fashion." Shelley Tichborne, shares the inspiration behind her luxury footwear brand Mou, and how being honoured on the Walpole Power List has motivated her to take her brand even further.
3rd Dec 2020
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The Walpole Power List 2020  The Taste-Makers: Shelley Tichborne, Mou

What does it mean to you to be named a Walpole 2020 Power List winner?

To be part of the Walpole 2020 Power List is a privilege. When I started Mou with my team, we had a simple mission: to create luxurious footwear that would be at the same time comforting and beautiful. To me the pride that our customers feel when they wear Mou is the biggest reward, and this recognition from Walpole really underlines that.

Why do you think you were named on the List this year?

I founded Mou on the principles of sustainable, eco-friendly and ethical production eighteen years ago, and over the seasons our small production runs often incorporated recycled materials and offcuts into unique new designs. I founded Mou from my heart, believing that the brand’s expression needed to align with my personal values of respect and love for nature and people. I am delighted that the fashion mainstream has finally adopted sustainability and ethics as the only acceptable underpinning for the business of fashion.

My relentless passion is to continue to develop my brand Mou. Mou cocoons you stylishly so that you can conquer every challenge and be comfortably you. The brand started from its beginnings in London and has become a brand that consumers admire and love all around the world. Being named as part of the 2020 Power List is a great honour to me and a further inspiration to take my brand even further.

www.mou-online.com