The Walpole Power List | The Innovators: Rachel Waller, Global Vice President Marketing, Digital & Innovation, Burberry

Introducing The Innovators – the final category of the 2020 Walpole Power List – featuring the individuals within British luxury who have shown true innovation in product, service or management throughout the pandemic. Kickstarting the category is Rachel Waller, who has been at the forefront of many of Burberry’s digital, community and experiential initiatives during 2020, and who joined us as a speaker during September’s Walpole Festival of Luxury Marketing. Read on for more.

What does it mean to you to be named a Walpole 2020 Power List winner?  

It is such an inspiring group of people and I am incredibly grateful and honoured to be included.

Why do you think you were named on the List this year?

Again, I’m so grateful for being named on this list. 2020 really accelerated the demands on digital, community and inspiring new experiences: areas that I am hugely passionate about. Here at Burberry always try to push the boundaries for our consumers in these spaces, and this year I hope we have made meaningful inroads with our continued evolution of social drops; our introduction of the first social retail store; and our disruptive fashion show experience in Twitch.

burberryplc.com

Festival of Luxury Marketing | Day 3 – Highlights

Members 31/07/2020
Members 31/07/2020
The Future of Luxury | Burberry debuts luxury’s first social retail store in Shenzen, China
READ MORE
Power List 06/06/2019
Power List 06/06/2019
The Walpole Power List 2019 | The 50 Most Influential People in British Luxury
READ MORE
Power List 18/11/2020
Power List 18/11/2020
The Walpole Power List 2020 | The Custodians: Jocelyn Wilkinson, Responsibility Programme Director, Burberry
READ MORE