In a letter to culture secretary Oliver Dowden, Helen Brocklebank explains the disproportionate affect that the pandemic has had on central London, with London-based luxury businesses reporting that trade is currently running at 5% to 10% of normal putting the sector and jobs throughout the UK at risk. She lays out the importance of the British luxury sector in helping the UK to rebuild its economy and calls for the following to be put in place urgently:

A campaign to demonstrate that the UK is a safe to visit, the virus is under control, that effective measures are in place and that the UK remains an incredible place to visit. The luxury sector has demonstrated this very ably by moving swiftly to make customers safe and comfortable.

Every effort should be made to accelerate the development and implementation of systems that enable these high-spending tourists to enter the UK safely.

A segmented tourism campaign with a phased schedule that attracts the highest-spending tourists from high-spending regions.

Joanne Bourke from the Evening Standard reports on the story here.  Please go here to read the letter to the Secretary of State.