Bluebell Group has pioneered building successful brands in Asia since 1954. As a brand curator of luxury, premium and lifestyle brands, we have the most comprehensive Asian retail network covering ten markets. We manage complex distribution channels targeting multiple cultures for our global brands partners, and local commercial partners rely on our ability to bring the right selection of brands into the Asian market.
Bluebell Group is present in Japan, South Korea, Mainland China, Hong Kong, Taiwan, Macau, Singapore, Malaysia, Cambodia and Australia. Our distribution network includes flagship stores, shop-in-shops, counters, our own multi-brand concepts, as well as a highly selective wholesale network, with direct e-commerce and marketplaces, covering domestic and Travel Retail.
The Group operates across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewellery, Watches, Eyewear and Tobacco.
A family-owned group, Bluebell Group today has over 4,000 employees and 650 points-of-sale.