With only two days left until we announce the Brands of Tomorrow 2018, we continue our series hearing from alumni about their experiences on the programme.

Today, shoe designer Camilla Elphick on starting her eponymous brand, having the courage of your convictions and the importance of having a product that is lusted after. We also hear from Linda Pilkington, founder of London-based perfume house Ormonde Jayne about adaptability and what Brands of Tomorrow did for her.