Brands of Tomorrow

Introducing the Walpole Brands of Tomorrow 2024

From non-alcoholic aperitivi to unique woven homeware and handmade outdoor ovens to industry-changing olive oil, meet the twelve emerging British luxury brands selected for the Walpole Brands of Tomorrow 2024 mentorship programme. Note these names now – they're going to be big
26th Feb 2024
Brands of Tomorrow Introducing the Walpole Brands of Tomorrow 2024

This evening in the Vault Bar at The Ned in the City of London, Walpole announced the twelve emerging luxury companies selected for our Brands of Tomorrow 2024 programme. Brands of Tomorrow, in association with Mishcon de Reya, is a unique annual incubator programme which takes up to twelve carefully selected early-stage brands through a year-long programme of workshops and mentoring to help develop their business skills and set them on a path to growth. Participants are guided by some of the UK’s most experienced luxury executives, editors and founders who provide a year of one-to-one coaching; sharing their knowledge and expertise with the chosen brands.

Now in its 17th year, Walpole’s flagship development programme continues to support the success and growth of the British luxury industry by passing on skills, experience and practical knowledge to ensure the continued dynamism and prosperity of the sector. It creates mutually beneficial relationships between established and up-and-coming luxury brands and individuals, which not only ensures a pipeline of new British brands, but keeps driving the innovation and entrepreneurship at the heart of one of the UK’s fastest growing business sectors.

Each new cohort of Brands of Tomorrow also act as a microcosm of consumer trends in the high-end space, pin-pointing emerging consumer expectations and behaviours. As well as the continued move towards sustainability, this year’s brands are a new generation that have purpose-driven commerce at their core. They all have a strong understanding of the original and quality craftmanship that is a hallmark of the British luxury sector, across fashion, interiors, homeware, eyewear, drinks, food and beauty.

Harrison Heratige, Poodle & Blonde, Huckleberry, SHORE and Katto are at the forefront of interiors, furniture and homewares, integrating timeless design, innovation and craftmanship with a forward thinking and ethical approach. 
Gigi & Olive are the new destination for the bride-to-be, producing and offering a curation of personalised and stylish edit of accessories.

With a focus on food and drink made with integrity, Citizens of Soil, Fielden and Jukes Cordialities are all making waves in this sector. From developing high quality non-alcoholic drinks to replace fine wine in the gastronomic arena, creating whisky that’s changing farming to looking to the future of the olive oil industry by sourcing from regenerative farms.

Impressive craft-led products are what make MONC eyewear and Otiumberg unique to this year’s selection. With Otiumberg being a B Corp jewellery brand and MONC on a mission to reframe the eyewear industry. Each creates product with thought, longevity, circularity and the upmost craftsmanship.  

Finally, representing the highest quality of health and beauty, Larry King has used his industry knowledge as a renowned hair stylist to develop a range of luxury multi-functional hair care products to bring the finest salon quality hair treatments into your home.  

"Walpole’s Brands of Tomorrow programme was launched with the goal of ensuring long-term growth for the UK’s luxury sector by supporting and mentoring early-stage British luxury brands and I’m always inspired and grateful by how wholeheartedly the Walpole member community, particularly the mentors, support these fledgling businesses," says Helen Brocklebank, Chief Executive of Walpole. "It’s wonderful to see how the 2023 Brands of Tomorrow have flourished over the last 12 months and I’m incredibly excited to see this year’s brands follow in their footsteps."

The programme has two Co-Chairs Balthazar Fabricius and Chris Downham. The Brands of Tomorrow are also given access to Walpole’s established membership of over 250 of Britain's most prestigious luxury businesses and cultural institutions. 

> Find out more about each of the Brands of Tomorrow 2024 in our dedicated microsite

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