178 New Bond St
Mayfair
London
W1S 4RH

Boodles

One of Britain’s leading fine jewellers, Boodles is known for the skill of its creations, the quality of its precious gems and its commitment to brilliance, both in the cut of its diamonds and the beauty of its jewellery designs. Thanks to Boodles’ talented design team and visionary philosophy, the company continues to champion the tradition of exemplary British craftsmanship more than two centuries after its founding. At its heart, Boodles is a family company. Established in 1798, the company’s core principles of dedication, creativity, and excellence have been passed down through six generations; today, run by brothers Nicholas and Michael Wainwright, and assisted by the next generation, Jody Wainwright and James Amos. Boodles designs have become a red carpet favourite adorning leading actresses such as Dame Helen Mirren, Kate Winslet, Emma Thompson, Emma Watson and Naomi Watts to name but a few. Furthermore, Boodles’ iconic Raindance Ring now resides in the permanent jewellery collection of the world-renowned Victoria and Albert Museum in London, as an icon of British jewellery design. In 2020, to celebrate the 20th anniversary of Raindance, Boodles launched a Raindance ring set in platinum, with rare fancy pink and white diamonds. Never content to rest on its laurels, Boodles continues to evolve and strive for excellence. This commitment to creating the extraordinary, in addition to the company’s impeccable reputation and prestige in the arena of fine jewellery, also led to Boodles being chosen as the star of a Channel 4 television documentary in 2014. Entitled ‘The Million Pound Necklace: Inside Boodles’, the documentary was produced by the award-winning team behind the programme ‘Inside Claridge’s’ and was watched by a global audience of over two million. For several years, Boodles has collaborated with the iconic Royal Ballet on an exquisite jewellery collection. From the joining of these two well-loved British brands, “Pas de Deux: Inspired by The Royal Ballet” was born; a dynamic collection of fine jewellery that translates the very essence of dance into intricate diamond and platinum designs. The collection received a high degree of recognition and coverage. Boodles continues to grow, improve and innovate; and 2020 was no exception as they became the official jewellery partner of The Secret Garden, a new film adaptation of the timeless best-selling novel by Frances Hodgson Burnett. The designers at Boodles had been working on The Secret Garden collection, which comprises 40 pieces, for more than two years. Through individual suites such as ‘Snowdrop’, ‘Column & Ivy’ and ‘Walled Garden’, the jewellery echoes many key moments from the film. And of course, inspiration from nature itself. British landscape and flora are perennial favourites at Boodles: the suites in the new collection reflect that.