What is your key aim for participating in the Walpole Trade Delegation?
The main purpose for us to once again join the Walpole delegation is to continue to build Molton Brown’s brand awareness in the USA; to network with the other brands for possible partnerships and initiatives; and to take advantage of the added PR and social media exposure the trip offers.
What will you be showcasing during the British Luxury Press Show Rooms in New York City?
We are delighted to introduce our newest Eau de Parfum Collection and highlight our Christmas Limited Editions and Gift Offerings. We will showcase our daring new 12 piece Eau de Parfum Collection, which features fragrances at their purist – blended with a more intense oil concentration and an additional perfumery-selected signature note to contrast and complement our Eau de Toilettes. The Eau de Parfum bottle features an iconic packaging design in a luxurious heavy, smoky brown glass bottle with a custom coloured sphere cap for each individual scent.
We will also invite guests to discover our extravagant new Christmas Limited Edition collection, Bizarre Brandy. This five piece collection is a woody spicy fragrance with warm notes of ginger, aged brandy, caramelized maple and smoky incense.
We will also focus on Christmas Gifting, which features signature Eau de Parfum Collections, unexpected Hand, Home and Bathing fragrances, and limited-edition festive favorites. Inspired by 1920's Art Deco, our gift boxes are designed with a glamorous aesthetic in debossed bold black geometric lines and beautiful burnished copper foil: a glimmering ambience for an elegant finishing flair.
www.moltonbrown.co.uk
