Jayne Alexander, Managing Director, The Dovetail Agency

Dovetail was launched 21 years ago as a specialist brand communications agency within the luxury lifestyle sector. We have grown into a marketing and PR agency with expertise in travel, beauty and wellness, tech, real estate, super-yachts, design, ski, golf, wines, cruise, resorts and private islands.

I liaise with my team, the clients and partners to produce targeted campaigns designed to drive business for new and established brands. I regularly conduct media and influencer meetings to generate valuable printed and on-line features and create content for engaging qualified followers for our clients with a national and global reach. Typically I will embark on a number of business trips each month to secure new business and partner opportunities for clients. We will also conduct media tours for clients which I will co-host in primary and emerging markets from East and West Coast America to Moscow and Shanghai.

Implementing ideas and collaborations to drive business for our clients. It is hugely rewarding to be part of the client team as sales grow and new markets are identified.

Accounts.

I have an innate passion for elegance and beauty, fine craftsmanship and authenticity. I naturally gravitated towards the luxury lifestyle sector to apply my sales and marketing skills developed with Inter-Continental Hotels and with Virgin Management.

I began my career in various sales and marketing roles with Inter-Continental followed by marketing and product development roles with Virgin Management, working directly with Richard Branson in the 90s. We launched and sold two companies at this time.

As a manufacturer or producer, we have found it is most effective to retain a simplicity using only the finest and rarest materials. As a service provider, it is to communicate an ethos and philosophy which resonates with clients who expect an equal passion for their brand.