Alix de Brabant
Prestige Communications Manager, Chivas Brothers
What’s a great piece of helpful career advice you’ve been given, that you’d pass onto others?
"Don’t be scared to have an opinion". I started my career quite young, as a woman working in a luxury fashion house in Paris, and I was always scared to speak up and make my voice heard as I didn’t feel I had enough credibility. A few years later, I had a line manager who really encouraged everyone in the team to have an opinion, independent of our role or seniority. I can’t thank her enough for pushing me to do that.
A second piece of advice that was given to me by my father when I was a lot younger was to enjoy what you do. It might sound simple, but if you love what you do, you’ll always be motivated as you won’t feel like you’re working.
What moment in your current job really cemented your passion for what you do?
It might be predictable, but after almost two years of Covid-19, everyone at Chivas Brothers was really keen to get back together. Over the past year or so, we’ve launched some exceptional Royal Salute whiskies and campaigns for the brand, including two that were revealed at stunning events, one at the Tower of London and the other during Frieze London at Tate Britain. From seeing guests’ eyes sparkle to tasting the amazing whiskies to going through the PR coverage achieved, it’s made me realise how lucky I am to do my job. I’m part of a team responsible for making people come together and spend time creating memories. What’s not to be passionate about?
What professional achievement have you been most proud of over the past year?
A few months ago, we introduced a beautiful, and more sustainable, coated glass bottle for Royal Salute’s biggest-selling expressions. This is all done as part of the brand’s journey into sustainability, as by doing so we’ve been able to significantly cut our packaging carbon footprint. Initiatives like these really show that it is possible to be a luxury brand and sustainable at the same time, and I’m really proud to play a part in this story.
What is a key professional goal you’ve set for yourself over the coming year?
We have a lot in the pipeline for Royal Salute this year, and I can’t wait to see these being released. On a more personal level, I’m keen to bring even more creativity and boldness in our strategies, looking at new ways to attract audiences, whilst continuing the brand journey into sustainability, to really make an impact and position Royal Salute as a true contemporary brand.
Personally, what highlight is on the horizon for 2023?
I’ve just moved into a new place, so I’m really excited to decorate it and make it my home. I’ll also be turning 30 in a couple months so I’m looking forward to celebrating with my friends and family.