Caroline Jennings
Marketing and Communications Director, Cadogan
What’s a great piece of helpful career advice you’ve been given, that you’d pass onto others?
One piece of advice that’s really stuck out recently was from the amazing Anya Hindmarch in her book If In Doubt, Wash Your Hair. It's that fear and excitement are the same emotion and you have the power which to feel when facing a demanding board or on the brink of a big event, along with a couple of handy tips on how to flick the switch between the two.
What moment in your current job really cemented your passion for what you do?
A major part of my role is creating initiatives (events, platforms, publications) that benefit the community, attract participation from as many partners as possible and drive profile, footfall and spend to the neighbourhood. The carnival atmosphere during last year’s ‘Chelsea in Bloom’ and Jubilee fortnight was next level – over 100 local businesses participating, jaw-dropping floral installations celebrating our ‘British Icons’ theme (from the Queen, of course, to Vivienne Westwood, Shakespeare, Banksy and the Mini Cooper), social media and press coverage ablaze (opening with This Morning and closing with Good Morning America), the highest footfall ever recorded. It was a complete joy to see the benefits it brings for the neighbourhood, everyone really came together to create something exceptional and it was a privilege to be in the driving seat.
What professional achievement have you been most proud of over the past year?
Cadogan’s award for ‘Best Covid Response’ from Property Week and being shortlisted for Estates Gazette’s ‘UK Company’. We’re a small business, so it feels great to achieve the recognition deserved by the brilliant team here.
What is a key professional goal you’ve set for yourself over the coming year?
To get stuck back into training and learning on digital innovation in particular – the levels of engagement, data and insight achievable through digital and social platforms is so vast and constantly changing. I’d like to refresh and ensure that we’re really balancing our investment into the right platforms. Instagram is undoubtedly still the priority for destination marketing, but is Twitter really dying and Tik Tok accelerating as fast as predicted? Ensuring our creative content strategy is as strong as possible to fuel all channels.
And working with our Head of Sustainability to launch our first social impact report, building on the Chelsea 2030 strategy.
Personally, what highlight is on the horizon for 2023?
Honestly, it sounds boring, but just planning lots of time with friends and family after the rollercoaster ride of Covid.