What does it mean to you to be named in the Walpole 2022 Power List?
I’m incredibly honoured to be recognised by Walpole, an important advocate for British luxury brands. Walpole helped me set foot in the luxury industry while at business school, when I participated in the LBS Walpole Luxury Leaders of Tomorrow Programme. Penhaligon’s is a proud member of Walpole; its support has been a big help to us as a British luxury brand. The work Walpole is doing in ESG and around VBER are just two of the important pieces of work they are leading and which we strongly support.
What have you and your business achieved in the past year that you are most proud of?
2021 marked our entry into China mainland with our first three stores, which have been an incredible success. We also launched a new store concept in our signature colour ‘Eau de Nil’. Meanwhile, we opened the virtual doors of the Portraits Mansion – our first entry into the metaverse. As for my team, I am proud to have launched the first strategy function at Penhaligon’s, enabled by the vision and leadership of our CEO Lance Patterson and the support of my colleagues.
What is 2022 set to look like for your business?
We will continue to place the consumer at the heart of every business decision; and to enrich the consumer experience with product innovation and disruptive storytelling. Our strong presence in DTC channels will remain key in maintaining a direct dialogue with our consumers, and in delivering engaging, best-in-class consumer experiences.
What are you most looking forward to professionally for 2022?
We are working on a few exciting ESG initiatives that will launch in 2022, while also mapping out a five-year brand sustainability roadmap to ensure we are making the right choices in the medium to long term.
And personally?
I am looking forward to visiting my family and friends in Germany and Austria and to skiing. Improving my Portuguese language skills is also on my list – I need to keep up with my Brazilian husband and daughter!
