Mark Bower

Executive Creative Director
Woven

Speaker Events

Learning from the best

4th Aug 2021

Chapter 4: Ask the experts

So, the final chapter. Where, just like a tightly plotted bestseller, everything we’ve learned about luxury-sector storytelling comes together. 

And it all just makes sense.

This is chapter four of our Walpole and Woven masterclass - and, plot twist, we're putting you in charge of proceedings.

In our previous three sessions, we discussed how storytelling is a powerful commercial tool in the luxury sector. 

This time, Executive Creative Director Mark Bower and Founder Helen Darlington, will be taking your questions. You might want to know how your archetype can be shown in your branding. Or, in a year of dramatic digital transformation, how to ensure your storytelling keeps pace with your technology.

Join us for an hour of branding expertise and discover how well-crafted stories can become real commercial value. Make sure you have any burning questions ready so you can really get the most out of this final session.

These sessions are for Walpole members only and have limited spaces book your spot here - which is also where you can submit your questions. 

We look forward to seeing you there.

Other sessions in the series:

Chapter 1
Archetypes 1.01 - explained how to position your brand using archetypes. This can now be viewed through past events. Watch the replay here. 

Chapter 2
Character Building - revealed how storytelling helps your brand stick in the minds of your target audience. This can now be viewed through past events. Watch the replay here. 

Chapter 3
Narratives become new business - In this chapter, we discussed how to combine the positioning power of archetypes with the commercial art of storytelling to create market cut-through, build customer loyalty, and do the most important thing of all – generate new business. This can now be viewed through past events. Watch the replay here. 

WOVEN MASTERCLASS: Chapter 3 - Narratives become new business

23rd Jun 2021

How do you turn your well-crafted brand story into a powerful commercial asset that stands out from the competition and wins a place in the heart of your customers?

Time to get comfortable, because Woven Agency’s Executive Creative Director, Mark Bower, is going to show you how it’s done.

Join Mark for chapter 3 of the 4-part series on how to grow your business through brand positioning and storytelling.

In this chapter, we’ll show you how to combine the positioning power of archetypes with the commercial art of storytelling to create market cut-through, build customer loyalty, and do the most important thing of all – generate new business.

Other sessions in the series:

Chapter 1: Archetypes 1.01 - explained how to position your brand using archetypes. This can now be viewed on the replays page.

Chapter 2: Character Building - revealed how storytelling helps your brand stick in the minds of your target audience. This can now be viewed on the replays page.

Chapter 4: Learning from the best - 28th July 2021. You've learned the mythology and the method, now we'll show you what a fantastic job looks like. These exquisite brands impress, inspire and offer the perfect prologue to your own story.

These sessions are for Walpole members only and have limited spaces - please email [email protected] to reserve your place.

We look forward to seeing you there.

WOVEN MASTERCLASS: Chapter 2 - Character Building

2nd Jun 2021

 

Please note, this session is for members only

A great brand needs a great story. Here’s how to tell yours.

There are twelve brand archetypes — but which one are you? And how can you use it to tap into the power of storytelling, entrance your audience, and turn strangers into long-term brand advocates?

We’ve broken it down for you, chapter by chapter.

Chapter 2: Character Building

What makes an unforgettable story? What do Romeo & Juliet, Emma, David Copperfield, The Odyssey, Frankenstein - even Harry Potter - have in common? The secret of their enduring power depends on the archetypes they feature - characters built on a set of specific, identifiable traits - heroes or villains, explorers and innocents, lovers and creators. These kinds of character types are recognisable and relatable - they speak to us as individuals - they hold a mirror up to universal truths about human behaviour and build an emotional connection that can last a lifetime.

In this masterclass, hosted on Zoom, best-selling author and academic, Sarah Churchwell, talks about the four classic novels that taught her the art of storytelling and shares with us her thoughts on how the archetypes they contain have built characters that stay with you long after the final page has been turned.

Other sessions in the series:

Chapter 1: Archetypes 1.01 - can now be viewed on the replays page

Chapter 3: Narratives become new business - 23rd June 2021 How is a well-crafted brand story activated as a powerful commercial asset? This creative exploration by Mark Bower, Executive Creative Director at Woven Agency, will demonstrate where the rubber meets the road —and becomes revenue.

Chapter 4: Learning from the best - 28th July 2021 You've learned the mythology and the method, now we'll show you what a fantastic job looks like. These exquisite brands impress, inspire and offer the perfect prologue to your own story.

These sessions are for Walpole members only and have limited spaces - please email [email protected] to reserve your place.

WOVEN MASTERCLASS: Chapter 1 - Archetypes 101

28th Apr 2021

Please note, this session is for members only

A great brand needs a great story. Here’s how to tell yours.

Everyone loves a good story — sinking into our sofas, escaping into imaginary worlds, and putting real life on pause for a while.

But what makes certain stories so compelling? How do successful storytellers – from Spielberg to Tolkien — keep audiences entranced?

One key reason is their use of archetypes: characters and stories we relate to because — as psychoanalyst Carl Jung put it — they’re rooted in our subconscious. When storytellers use archetypal characters, we care about them because we’re all hardwired to immediately understand them.

Helping us to understand, relate, and care - that’s the power of archetypes. And that’s how successful brands use them, too.

Nike, for example, is an empowering Hero; Dyson a transformative Magician. Both harness the power of archetypes to forge strong, singular identities we all recognise and rally around.

And that’s how you can use them, too.

There are twelve brand archetypes — but which one are you? And how can you use it to tap into the power of storytelling, entrance your audience, and turn strangers into long-term brand advocates?

We’ve broken it down for you, chapter by chapter.

Join us on the 28th April at 5pm for a storytime you won’t soon forget.

Like any irresistible page-turner, each chapter of our event will keep you gripped for the next:

Chapter 1: Archetypes 101 - 28th April 2021 A fascinating crash course in Jungian archetypes and their timeless influence. That will forever change the way you see your brand today, what it may become in the future.

Chapter 2: Techniques of the Author - 2nd June 2021 The most spellbinding storytelling methods are rarely the most obvious. Let our author-in-residence peel back the curtain, showing you how to capture attention and keep it.

Chapter 3: Narratives become new business - 23rd June 2021 How is a well-crafted brand story activated as a powerful commercial asset? This creative exploration by Mark Bower, Executive Creative Director at Woven Agency, will demonstrate where the rubber meets the road —and becomes revenue.

Chapter 4: Learning from the best - 28th July 2021 You've learned the mythology and the method, now we'll show you what a fantastic job looks like. These exquisite brands impress, inspire and offer the perfect prologue to your own story.

These sessions are for Walpole members only and have limited spaces - please email [email protected] to reserve your place.