WHERE’S NEXT FOR LUXURY?
In-person and digital tickets
for Walpole members and
non-members available now
Monday 29th April
at The Londoner
Buy tickets here

Helen Brocklebank

CEO
Walpole

Helen Brocklebank is the Chief Executive of Walpole.

Immediately before joining Walpole, she ran a content agency for luxury brands, but built her career – as well as her passion for British Luxury – in publishing, working on Esquire, Harper’s Bazaar, ELLE and other iconic media brands. In October 2017. She was named one of Harper’s Bazaar’s 150 Visionary Women.

Speaker Events

Miss Dior: A Story of Courage & Couture

9th Sep 2021
18:30 - 21:30
Join Justine Picardie and Walpole for dinner at The Connaught to celebrate the launch of Justine’s latest book, Miss Dior: A Story of Courage and Couture.
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Walpole Future of British Luxury Summit 2021

6th Sep 2021
09:00 - 17:00
Join the opinion leaders and rising stars defining the future of British luxury at Walpole’s ‘Future of’ Summit, in association with Facebook, ESW and TONG. Open to Walpole members and non-members.
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Learning from the best

4th Aug 2021
You've learned the mythology and the method, now we'll show you what a fantastic job looks like.
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WOVEN MASTERCLASS: Chapter 3 - Narratives become new business

23rd Jun 2021
How do you turn your well-crafted brand story into a powerful commercial asset that stands out from the competition and wins a place in the heart of your customers?
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MEMBER SOCIAL: Whisky and Chocolate Tasting with Gordon & MacPhail, The Highland Chocolatier and Woven

9th Jun 2021
The perfect brand experience? According to branding agency Woven, it’s where story and product combine. The story is the journey. It’s where we, as luxury brands, talk of history, uniqueness, provenance. It’s where we build intrigue, anticipation, and a sense of prestige. The product, then, is the destination.
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WOVEN MASTERCLASS: Chapter 2 - Character Building

2nd Jun 2021
A great brand needs a great story. Here’s how to tell yours.
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SKILLS SESSION: Rathbones Financial Awareness Course

21st May 2021
Understanding investments can be like learning a different language. Investment professionals use terminology which, while native tongue to them, is often unrecognisable to those not in the investment community.
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MEMBER SOCIAL: Whisky Tasting with The Lakes Distillery

19th May 2021
Join us for this Member Social as we explore how The Lakes Distillery showcase their whiskymaker’s maturation expertise along with the role of cask seasoning in flavour elevation with The Whiskymaker’s Reserve, their sherry-led, flavour-packed and wood-forward house style, and The Whiskymaker’s Editions, exceptional diversions showcasing the sense of adventure of their whiskymaker.
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WALPOLE WEBINAR: Pioneers Leading the Reuse, Resale and Rental Revolution

6th May 2021
At Walpole, our aim is for the UK to become the leader in sustainable luxury.
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WOVEN MASTERCLASS: Chapter 1 - Archetypes 101

28th Apr 2021
A great brand needs a great story. Here’s how to tell yours.
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SKILLS SESSION: Seeking Harmony - Luxury Heritage Meets Digital Innovation with LiveArea

23rd Apr 2021
Lockdown closures, the absence of international tourism, and less-than-luxurious, mask-laden shopping experiences have compiled to alter the landscape of luxury retail. Luxury is shifting to digital at speed. Iconic labels must emulate the premium experiences they’ve created in-store, online.
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WALPOLE WEBINAR: Unlocking the Luxury Traveller in 2021 – the Outlook for Travel & Hospitality

22nd Apr 2021
As the UK finally begins the process of re-opening with outdoor hospitality in mid-April, ahead of a full re-opening in mid-May, we talk to leaders in the travel industry about their outlook for hospitality and travel sector, both here in the UK and globally.
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WALPOLE SOCIAL: Virtual Biscuit Icing Class with Biscuiteers

7th Apr 2021
Biscuiteers is the original hand-iced biscuit company, known for its beautiful, luxury designs and distinct British feel.
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WALPOLE ROUNDTABLE: Sustainability in the Luxury Industry, a Deeper Dive

26th Mar 2021
Following on from Thursday’s Sustainability Report launch and webinar discussions, Walpole members are invited to join us for a roundtable deeper dive discussion on the key insights and issues across industry, within British luxury. This will be an interactive session – questions and conversation is encouraged, but you are also welcome to simply listen in. No matter what stage of your sustainability strategy you are in, this conversation will be incredibly useful to all
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WALPOLE WEBINAR: Sustainability Report Launch – Insights from the British Luxury Sector

25th Mar 2021
In 2020, we launched the Walpole British Luxury Sustainability Manifesto: an ambitious and comprehensive aim to support the British luxury sector in lowering carbon emissions, reducing environmental impacts, and ensuring more sustainable future growth. Since launch, 70 Walpole members have joined founding signatories Burberry, Mulberry, dunhill, Johnstons of Elgin, The Savoy and Chivas Brothers in support of the manifesto – all of whom share an ambition to make the UK’s luxury sector the most sustainable in the world.
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MEMBER SOCIAL: A Spring Table Dressing Workshop with Moriarty Events

24th Mar 2021
Let Moriarty guide you through setting an opulent Spring feasting table, using a contemporary color palette for what you have at home, creating a gorgeous at home dining setting. Founder, George, will show you how to use candles, napkins, ribbons and glassware/plates from your own collection to arrange that extra special placement.
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WALPOLE WEBINAR: International Women’s Day Special - Celebrating Walpole’s Female Founders

11th Mar 2021
In 2017, Walpole set up its Women in Luxury programme with a single goal of gender parity in the British luxury C - Suite by 2025.
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Women in Luxury | Lift As You Climb: Viv Groskop in Conversation with Helen Brocklebank

3rd Mar 2021
LIFT AS YOU CLIMB: WOMEN, AMBITION AND HOW TO CHANGE THE STORY
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WALPOLE WEBINAR: The Art of Direct Mail in Engaging the Luxury Consumer

25th Feb 2021
The past 10 months have seen luxury brands take a 10-year leap in terms of their digital strategies – but what impact is this having on customers? Can brands still effectively share their stories and communicate their core values in this over-saturated virtual space?
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WALPOLE WEBINAR: Contemporary Craft: A Global Movement in the Making

18th Feb 2021
The total value of British craft sales increased from £883m in 2006 to over £3b in 2019, and the number of contemporary fine craft buyers has increased by almost 280% in the last 12 months, according to global platform Artsy.net. The pandemic has propelled an underlying trend to acquire the unique and handcrafted – with Millennials the driving force.
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WALPOLE WEBINAR: Negotiating for the Modern World, Across Borders and Barriers

11th Feb 2021
With Covid shrinking our physical world, shuttering our businesses and sending our people home – and Brexit altering the open borders we have come to rely on – the importance of negotiation (with everyone from overseas suppliers and banks to landlords and bosses) to manage and overcome these two global challenges has never been so visible.
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Women in Luxury | Clothes… and other things that matter: Alexandra Shulman CBE in conversation with Helen Brocklebank

28th Jan 2021
What stories do our clothes tell? What do they mean to us? Join the former editor of British Vogue for a self-deprecating, honest and moving reflection of her life to date, as she discusses her new book with Walpole CEO Helen Brocklebank, on Tuesday 17th November at 5pm, via Zoom, as part of Walpole's Women in Luxury programme.
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WALPOLE WEBINAR: Are HENRYs taking a new approach to luxury? Is Covid-19 changing attitudes?

21st Jan 2021
A common perception is that the next generation of consumers have a very different perception to luxury - but is this true?
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WALPOLE WEBINAR: BREXIT Update with KPMG and the CBI

13th Jan 2021
After months of uncertainty over the shape of a future Brexit deal or the alarming prospect of no deal at all, a final agreement between the UK Government and the European Union was announced on Christmas Eve.
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WEBINAR 20: An Update on the Tax Free Shopping Situation

26th Nov 2020
HMT announced in September this year that the VAT RES (tax-free shopping) scheme will end on 31 December, as the UK exits the European Union. In this session our panelists give their analysis of the impacts to UK business and Chancellor’s response so far to calls from the retail, hospitality, airline and manufacturing sectors to overturn this decision.
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WEBINAR 19: Consumers and the New Reality with KPMG

19th Nov 2020
In this session we take a look at the rise of the Chinese and ASEAN consumers along with the impact of digital technology and innovation.
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MEMBER INSIGHTS: The Importance of Diversity in the Workplace

12th Nov 2020
While Covid-19 may define 2020 (and the decade), social movements like Black Lives Matter and issues around sustainability and inclusion are having just as profound an impact on individuals, brands and society as a whole.
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WEBINAR 17: US Election & Trade Tariffs

22nd Oct 2020
In a 'usual' year, Walpole and 20 of Britain's best-known luxury brands would this week be swapping London for New York City as we embark on our annual US Trade Mission.
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MEMBER INSIGHTS: Partnerships with Purpose with the NSPCC

15th Oct 2020
According to the conscious consumer spending index 2020, the covid-19 pandemic has led to a surge of socially responsible behaviours, showing that buying from brands with purpose is rising in importance for customers.
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Ten Years of TED: The Very Best of a Decade of TED Talks

2nd Oct 2020
The world-famous TED Conference (Technology, Entertainment, Design), the home of Ted Talks, is held every year in Vancouver. Well, apart from this year. Unfortunately, along with seemingly everything else in 2020, TED was a victim of Covid-19 and cancelled.
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