Originally from Serbia, Roksanda studied Architecture and Applied Arts at the University of Belgrade before moving to London where she graduated with an MA in Womenswear from Central Saint Martins. In over a decade since founding her label, Roksanda has evolved an unmistakable woman-centred design aesthetic. As a woman consciously designing for women, she started ROKSANDA with a view of creating a platform to celebrate the equality of women whilst seeking to challenge the perceptions of traditional beauty througha blend of opposites. Roksanda creates pieces that reveal a woman’s personality while providing a sense of shelter and refuge through their unique design. 

Today, stand out colour blocking, architectural shapes, modern, distinctive cuts, innovative use of fabricsanda dedicated focus on craftsmanship define ROKSANDA’s signature ready-to-wear and accessories. Reoccurring themes seen through her bold use of colour and love of oversized, sculptural sleeves take inspiration from her experiences of growing up in Serbia, whilst expressive and dynamic prints are informed by modern and contemporary art influences. 

A prolific member of the contemporary art community, Roksanda’s participation in the art world has led to landmark collaborations with organisations such as the Josef and Anni Albers Foundation, Studio Voltaire and artists Eva Rothschild and Ella Kruglayanskaya. Championing a multidisciplinary approach to her work, Roksanda merges the boundaries between the differing creative disciplines of art, dance and fashion, which can be seen in her collaborations with Rana Begum, Troika, Caroline Denervaud, David Adjaye and Frances Kere to name a few. 

Roksanda's designs have also featured as part of exhibitions at The Victoria & Albert Museum,Design Museum and her stand-alone exhibition, “The Poetry of Colour” in Belgrade, which supported the “Schools of Life” children’s charity —a cause close to her heart. Roksanda has received multiple awards and nominations for her work including the award for Red Carpet Designer of the Year at the Fashion Awards, Designer of The Year at The Elle Style Awards and Businesswoman of the Year at Harper’s Bazaar UK’s Women of the Year Awards. Sheis listed in the Business of Fashion 500, a global index of the most important people shaping the fashion industry.