Selfridges has been a top London destination and UK landmark for over a century, challenging the rules of retail from day one.

The Oxford Street flagship and its three sister stores continue to set the pace for retail in the 21st century, with an ongoing mission to create the greatest shops on earth. The store is committed to creating extraordinary customer experiences that amaze, amuse and delight Londoners and international visitors.

Selfridges offers a uniquely different shopping experience which distinguishes it entirely from any other department stores. Cutting-edge fashion, the most beautiful jewellery and accessories, and best beauty brands are available under one roof – with a buzz and energy without equal in the world of longstanding, heritage department stores. The Selfridges experience and in-store atmosphere reflects a fusion of edgy London-chic and the irresistable allure of a world-class premium store that, despite its luxury credentials, never forgets that its aim is to make everyone feel welcome. It also prides itself on being able to offer something to everyone, no matter their budget.

Selfridges was founded by American entrepreneur Harry Gordon Selfridge in 1909, and was widely regarded as the first and best example of a modern department store. Gordon Selfridge ran the store himself until he retired in 1940. After several ownerships the company was demerged from the Sears Group in 1998 and floated on the London Stock Exchange. In 2003 W. Galen Weston purchased Selfridges and under his ownership Selfridges has become a unique UK destination for fashion, luxury and retail theatre known for its world-class yet egalitarian customer approach.

In June 2010 Selfridges was named Best Department Store in the World by the IGDS (Intercontinental Group of Department Stores). The title, which Selfridges held until June 2012, is the industry’s highest accolade. Selfridges won the title again in June 2012, for an unprecedented two times consecutively. The title applies until June 2014. Selfridges has four stores in London, Birmingham and Manchester (Trafford Centre, Exchange Square) and an online store delivering within the UK.