37 Manchester St,

Zita West

With my background as a midwife of 40 years as well as an acupuncturist, author and clinic owner, I have been surrounded by women and babies during that time and have helped thousands of women to get pregnant. I have always had a lifetime interest in an holistic approach to fertility, IVF and pregnancy, and the mind-body connection has always been an important part of my work.

I started Zita West Products, a premium range of supplements, as a result of suffering from post-natal depression more than 30 years ago. In those days there was no “Dr Google” and little support, advice or understanding of the role that nutrition played in pregnancy, and that being depleted could affect not only your physical health but also your mental health. I’d been through debilitating morning sickness and weight loss during pregnancy, and went into and came out of labour exhausted and not being able to breastfeed. No wonder I was at an all-time low. In order to heal, I had to educate myself.

As a result, the Zita West supplement range was born and is still growing 20 years after its launch focusing on preconception, fertility, pregnancy and the postnatal period. More recently I have launched Baba West, a collaboration between myself and parenting expert Leonora Bamford with a range of gut health and immune supporting supplements for newborns to teens. 

I’m here to give women sound advice and support at every stage of their journey, encouraging them to optimise their fertility and pregnancy health through a holistic approach, offering education, advice and support through our social media channels. I’m on a mission to spread the word about the first 1,000 days of a child’s life which covers the day of conception right up until they are two-and-a-half years old. By looking after your health before you even conceive, you are helping shape the future generation’s health. So through my range, the formulations I have put together in conjunction with scientists and doctors use the key nutrients and ingredients that are needed for different times during the first 1000 days, whether being taken for conception or by a toddler.

We're learning so much now about nutrients and supplements and how they can optimise wellness as well as promote healthy cellular energy, our products are made in the UK apart from our CO Q10, which is made in Germany, and all of our raw ingredients come from trusted sources, are ethically sourced and plant-based and as clean as they can possibly be: dairy-free, wheat-free, allergy-free and chemical-free.